After using the patanjali products for last 6 months , I finally decided to write something about it.
I am quite sure that many people will agree that Baba Ramdev has transformed the market by launching these products.
Big brands must have been terrified by the speed and magnitude Patanjali products are accepted by the Indian people.But I know very well , that there will be some ,if not many, who will try to subvert the attempt of patanjali to sell healthy food products. And it is being done as well. Few FB and twitter posts are here and there always floating saying or mentioning some bad things about the same .
Till now, I have not come across any such issues with patanjali products.
Be it the famous noodles ,honey, tooth paste ( danta kranti )or amla juice or biscuits (free of maidaa) , Salt, Sugar(Madhuram), everything has one USP- healthy for the body.
Worldwide food industry is run by some lobbyists who never wants consumer to know certain facts about their popular foods which may contain some unhealthy contents. It is a known fact and they may feel it as a business intelligence.But people eventually suffer for the misguided propaganda of some rich people.
Now by this patanjali campaign , consumer got some relief at least , as it is cheaper in many categories and in some, it is at par with its competitors.Still some are costlier due to lack of proper sources of raw materials ,perhaps.
What I believe is that craze for good healthy product in market has been always there and people are willing to pay for those products even if they are costly e.g. Amway, Herbalife & many such other brands with direct selling and MLM strategy.
But here , Patanjali have no hidden agenda , it's open and quite clear that they want Indians to remain healthy by eating healthy.
I am quite sure that many people will agree that Baba Ramdev has transformed the market by launching these products.
Big brands must have been terrified by the speed and magnitude Patanjali products are accepted by the Indian people.But I know very well , that there will be some ,if not many, who will try to subvert the attempt of patanjali to sell healthy food products. And it is being done as well. Few FB and twitter posts are here and there always floating saying or mentioning some bad things about the same .
Till now, I have not come across any such issues with patanjali products.
Be it the famous noodles ,honey, tooth paste ( danta kranti )or amla juice or biscuits (free of maidaa) , Salt, Sugar(Madhuram), everything has one USP- healthy for the body.
Worldwide food industry is run by some lobbyists who never wants consumer to know certain facts about their popular foods which may contain some unhealthy contents. It is a known fact and they may feel it as a business intelligence.But people eventually suffer for the misguided propaganda of some rich people.
Now by this patanjali campaign , consumer got some relief at least , as it is cheaper in many categories and in some, it is at par with its competitors.Still some are costlier due to lack of proper sources of raw materials ,perhaps.
What I believe is that craze for good healthy product in market has been always there and people are willing to pay for those products even if they are costly e.g. Amway, Herbalife & many such other brands with direct selling and MLM strategy.
But here , Patanjali have no hidden agenda , it's open and quite clear that they want Indians to remain healthy by eating healthy.
